Font Size: 

This study examines whether the A-U model can be visualized prospectively and whetherthe emergence of a dominant design can be forecasted. Companies are required to create innovation to fulfil their roles in sustainable growth. An accurate understanding of market andtechnology trends is essential to set up research projects and develop competitive strategies. Toclarify the technology trends, inventions are segregated into product inventions and process inventions as a pre-processing step for patent analysis, product values are extracted, and coretechnology groups are separated. It is observed that the transition from product innovation toprocess innovation has already occurred for projectors where the market has already been formed and a dominant design has emerged.

S-Curve, A-U Model; Patent Analysis; Technology Trend; Dominant Design