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The very large number of social media users in Indonesia is an opportunity for businessactors who will advertise as well as for digital advertising providers. Social media is the most populartechnique and one of the most cost efficient ways to advertise and communicate [5]. Research that discusses the problem of selecting and scheduling advertisements has been conducted by [6] fortelevision media. The problem of selecting and scheduling advertisements on television or radio media almost resembles the problem of selecting and scheduling advertisements on social media, especiallyInstagram, although they are not identical. Research that discusses the problem of selecting and scheduling advertisements on social media is still very rare, so this research will focus on the problemof selecting and scheduling advertisements on social media, especially Instagram. Research shows that the ad selected is the ad with the highest price from each category and broadcast time so as tomaximize the broadcaster's revenue. The price charged for 1 ad is based on the business category that gets the most online engagement and the ad serving time with the most demand.

Advertising; Broadcasting; Flexible Products; Order Acceptance; Revenue Management; Scheduling